HOUZN Budget Dashboard v4

🏭 Apple/Foxconn AI Factory BULLISH

Location: 9625 Fallbrook Pines (~5-7 mi from HOUZN)

Size: 250,000 sq ft AI server manufacturing

Timeline: Foxconn already operating; Apple facility opens 2026

Impact: Construction crews NOW + permanent tech workforce

⚽ FIFA World Cup 2026 BULLISH

Houston: Confirmed host city (NRG Stadium)

Matches: 6 matches in June, 1 in July

Impact: Significant June compression, premium pricing opportunity

🛗 Elevator Issue HEADWIND

Status: 1 elevator working (as of Jan 24); 2nd expected this week

Impact: Guest complaints, OTA review damage, GSS hit

Action: Damage control with Imagine (DOS) on regulars

✅ 2026 Approved Budget

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
Approved Revenue	$291K	$300K	$328K	$320K	$337K	$370K	$368K	$280K	$294K	$376K	$307K	$278K	$3.85M
Market Growth	10.0%	-3.0%	-3.0%	-1.0%	1.0%	10.0%	8.0%	-3.0%	-3.0%	2.0%	-3.0%	3.0%	1.55%
Occ Adjustment	10.92%	-11.80%	-11.00%	-7.80%	3.45%	-1.00%	4.90%	19.00%	3.21%	4.55%	5.00%	1.00%	1.83%
Approved Occ	59.9%	67.1%	67.4%	67.1%	68.0%	66.9%	71.1%	57.9%	63.7%	75.9%	68.0%	56.8%	65.8%
ADR Adjustment	8.95%	-0.64%	2.94%	2.07%	0.20%	17.89%	1.72%	2.51%	-0.22%	-3.41%	-4.65%	2.03%	2.46%
Approved ADR	$112.60	$114.91	$112.88	$114.46	$114.97	$132.68	$120.09	$112.39	$110.77	$115.02	$108.03	$113.79	$115.21
Approved RevPAR	$67.44	$77.13	$76.10	$76.84	$78.22	$88.80	$85.40	$65.03	$70.59	$87.27	$73.50	$64.63	$75.89
Approved RGI	123.3	118.3	114.4	123.0	117.4	125.5	128.2	123.7	121.6	120.3	115.2	116.8	120.7
vs GM Budget RGI	0.0	+25.2	+2.2	+3.3	+1.1	+4.7	+1.3	+9.9	0.0	+0.1	+16.8	-8.7	+4.5

✅ Approved Budget: $3.85M (+$150K vs GM Budget, +3.2% vs 2025). RGI 120.7 reflects realistic growth expectations. Key improvements in Feb (+25 RGI pts) and Aug (+10 RGI pts) vs GM's conservative estimates.

📈 2025 Actual Metrics (TTM)

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	TTM Total
Actual Revenue	$240K	$343K	$358K	$340K	$325K	$317K	$345K	$230K	$286K	$372K	$306K	$270K	$3.73M
My Property Occ	54.0%	76.1%	75.8%	72.8%	65.8%	67.6%	67.8%	48.6%	61.8%	72.6%	64.8%	56.2%	65.2%
MPI	112.6	124.3	122.2	129.4	111.2	114.7	120.1	94.0	109.5	112.6	104.7	110.2	113.9
My Property ADR	$103	$116	$110	$112	$115	$113	$118	$110	$111	$119	$113	$112	$112.54
ARI	98.7	105.0	98.9	100.0	102.8	102.5	108.2	105.3	104.8	107.9	106.7	106.0	103.9
My Property RevPAR	$56	$88	$83	$82	$75	$76	$80	$53	$69	$86	$73	$63	$73.39
RGI	111.2	130.5	120.9	129.4	114.3	117.6	129.9	99.0	114.8	121.5	111.7	116.8	118.0

📊 2026 GM Property Budget

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
GM Budget Revenue	$291K	$234K	$321K	$312K	$334K	$357K	$364K	$257K	$294K	$376K	$260K	$298K	$3.70M
Market Growth	10.0%	-3.0%	-3.0%	-1.0%	1.0%	10.0%	8.0%	-3.0%	-3.0%	2.0%	-3.0%	3.0%	1.55%
Occ Adjustment	10.9%	-31.3%	-12.8%	-10.3%	2.5%	-4.4%	3.9%	9.3%	3.2%	4.5%	-10.8%	8.3%	-1.98%
Projected Occ	59.9%	52.3%	66.1%	65.3%	67.4%	64.6%	70.4%	53.1%	63.7%	75.8%	57.8%	60.9%	63.2%
ADR Adjustment	9.0%	-0.6%	2.9%	2.1%	0.2%	17.9%	1.7%	2.5%	-0.2%	-3.4%	-4.7%	2.0%	2.46%
Projected ADR	$113	$115	$113	$114	$115	$133	$120	$112	$111	$115	$108	$114	$115.21
Projected RGI	123.3	93.1	112.2	119.7	116.3	120.8	126.9	113.8	121.6	120.2	98.4	125.5	116.2

⚠️ GM Budget Issues: Projects RGI regression (118.0 → 116.2). February at 93.1 RGI is catastrophic. Does not account for Apple/Foxconn or FIFA compression.

💜 2026 Marriott SMART Forecast

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
SMART Revenue	$290K	$298K	$335K	$336K	$343K	$355K	$382K	$311K	$291K	$365K	$298K	$267K	$3.87M
vs GM Budget	-$1K	+$64K	+$14K	+$24K	+$9K	-$2K	+$18K	+$54K	-$3K	-$11K	+$38K	-$31K	+$207K
vs 2025 Actual	+$50K	-$45K	-$23K	-$4K	+$18K	+$38K	+$37K	+$81K	+$5K	-$7K	-$8K	-$3K	+$137K

💜 SMART Insight: Marriott's own system projects +$207K more than GM budget. Biggest gaps: Feb (+$64K), Aug (+$54K), Nov (+$38K). SMART is the baseline for recommendations.

🎯 2026 Recommended Budget (Dash)

Built on SMART baseline + FIFA bump (Jun/Jul) + Apple/Foxconn compression. Yellow = changes to orange input cells.

Metric	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
Recommended Revenue	$295K	$290K	$340K	$345K	$355K	$395K	$390K	$320K	$305K	$380K	$305K	$290K	$4.01M
Market Growth	12.0%	-3.0%	-3.0%	-1.0%	3.0%	15.0%	10.0%	5.0%	-3.0%	5.0%	-3.0%	5.0%	3.5%
Occ Adjustment	10.9%	-15.0%	-12.8%	-10.3%	5.0%	5.0%	6.0%	20.0%	8.0%	8.0%	-5.0%	12.0%	2.7%
Recommended Occ	59.9%	64.7%	66.1%	65.3%	69.1%	71.0%	71.9%	58.3%	66.7%	78.4%	61.6%	63.0%	66.3%
ADR Adjustment	9.0%	-0.6%	2.9%	2.1%	2.0%	22.0%	5.0%	0.0%	3.0%	0.0%	-2.0%	5.0%	4.5%
Recommended ADR	$113	$115	$113	$114	$117	$138	$124	$110	$114	$119	$111	$117	$117.08
Recommended RGI	125.0	110.0	115.0	122.0	122.0	138.0	130.0	118.0	128.0	128.0	110.0	128.0	122.8
vs GM Budget RGI	+1.7	+16.9	+2.8	+2.3	+5.7	+17.2	+3.1	+4.2	+6.4	+7.8	+11.6	+2.5	+6.6

📊 STR Performance History

Month	My Occ	Comp Occ	MPI	My ADR	Comp ADR	ARI	My RevPAR	Comp RevPAR	RGI
Jan 2025	54.0%	47.9%	112.6	$103	$104	98.7	$56	$50	111.2
Feb 2025	76.1%	61.2%	124.3	$116	$110	105.0	$88	$68	130.5
Mar 2025	75.8%	62.0%	122.2	$110	$111	98.9	$83	$69	120.9
Apr 2025	72.8%	56.3%	129.4	$112	$112	100.0	$82	$63	129.4
May 2025	65.8%	59.2%	111.2	$115	$112	102.8	$75	$66	114.3
Jun 2025	67.6%	58.9%	114.7	$113	$110	102.5	$76	$65	117.6
Jul 2025	67.8%	56.4%	120.1	$118	$109	108.2	$80	$62	129.9
Aug 2025	48.6%	51.7%	94.0	$110	$104	105.3	$53	$54	99.0
Sep 2025	61.8%	56.4%	109.5	$111	$106	104.8	$69	$60	114.8
Oct 2025	72.6%	64.5%	112.6	$119	$110	107.9	$86	$71	121.5
Nov 2025	64.8%	61.9%	104.7	$113	$106	106.7	$73	$66	111.7
Dec 2025	56.2%	51.0%	110.2	$112	$106	106.0	$63	$54	116.8
TTM Average	65.2%	57.3%	113.9	$112.54	$108.25	103.9	$73.39	$62.25	118.0

💡 STR Insights: Consistently outperforming compset with RGI 118. Strongest months: Feb (130.5), Apr (129.4), Jul (129.9). Watch August weakness (99.0 RGI) - needs proactive group strategy.

📅 Event Analysis & Demand Calendar

🏭 Apple/Foxconn AI Factory MAJOR

Location: 9625 Fallbrook Pines (~5-7 mi from HOUZN)

Size: 250,000 sq ft AI server manufacturing

Timeline: Foxconn operating NOW; Apple opens 2026

Impact: Construction crews + permanent tech workforce

Room Nights: Est. 500-1,000/month from contractors

⚽ FIFA World Cup 2026 MAJOR

Houston: Confirmed host city (NRG Stadium)

June: 6 matches - major compression event

July: 1 match - moderate bump

Impact: Premium pricing, extended booking windows

Strategy: Push ADR +20%, restrict OTA allocation

🛗 Elevator Resolution HEADWIND

Issue: 1 elevator working (Jan 2025)

Resolution: 2nd elevator expected shortly

Impact: Guest complaints, OTA reviews affected

Recovery: Q2 2025 stabilization expected

🎭 Houston Livestock & Rodeo SEASONAL

Dates: Feb 25 - Mar 16, 2026

Location: NRG Stadium area

Impact: Strong compression, ADR opportunity

History: +15-20% RevPAR during event

📆 2026 Monthly Demand Outlook

Month	Key Events	Demand Level	ADR Strategy
January	Post-holiday recovery, Apple/Foxconn ramp	MODERATE	Hold rates, focus on occupancy
February	Rodeo begins (late), elevator recovery	STRONG	Push rates week of Rodeo start
March	Rodeo peak, Spring Break	STRONG	Premium pricing through mid-month
April	Corporate recovery, Easter	MODERATE	Balanced approach
May	Pre-FIFA buildup, graduations	GROWING	Begin extending booking windows
June	FIFA World Cup (6 matches)	PEAK	+20-25% ADR, restrict OTAs
July	FIFA (1 match), summer peak	STRONG	+10-15% ADR premium
August	Summer slowdown - NEEDS STRATEGY	WEAK	Group focus, corporate prospecting
September	Corporate return, Apple/Foxconn steady	MODERATE	Rebuild rate integrity
October	Fall peak, corporate travel strong	STRONG	Push ADR, capture groups
November	Thanksgiving dip, holiday transition	MODERATE	Maintain base, watch groups
December	Holiday season, corporate slowdown	MODERATE	Leisure focus, package rates

🎯 Growth Strategy & Action Items

🥇 Priority 1: FIFA Preparation

Timeline: Start Q1 2026

Actions:

Block inventory for direct bookings Jun 10-Jul 15
Create FIFA packages with premium pricing
Restrict OTA allocation to 20%
Train DOS on international group inquiries

Target: +$80K incremental revenue

🥈 Priority 2: Apple/Foxconn Capture

Timeline: Ongoing

Actions:

DOS proactive outreach to contractors
Negotiate corporate rates with key vendors
Extended stay packages for project teams
Weekly check-ins with Imagine (DOS)

Target: 500+ room nights/month

🥉 Priority 3: August Recovery Plan

Timeline: Q2-Q3 Planning

Actions:

Early group prospecting for Aug 2026
Corporate prospecting with school districts
Sports team packages (back to school)
Leisure promotions for staycations

Target: RGI from 99 → 110+

📈 Key Performance Targets

Metric	2025 Actual	GM Budget	Approved	Recommended	Gap to Close
Total Revenue	$3.73M	$3.70M	$3.85M	$4.01M	+$160K vs Approved
RGI	118.0	116.2	120.7	122.8	+2.1 pts vs Approved
Occupancy	65.2%	63.2%	65.8%	66.3%	+0.5 pts vs Approved
ADR	$112.54	$115.21	$115.21	$117.08	+$1.87 vs Approved
Rank in Compset	#3	#3-4	#2-3	#2	Path to #2

🎯 Bottom Line: Approved Budget of $3.85M is a solid improvement over GM Budget (+$150K). With FIFA, Apple/Foxconn, and proactive August strategy, HOUZN can still stretch to achieve $4.01M (+$160K vs Approved) and solidify Rank #2 in compset.

⚡ HOUZN 2026 Performance Strategy v4

APPROVED BUDGET 2026

2025 ACTUAL (TTM)

GM BUDGET 2026

RECOMMENDED (DASH)

🌎 2026 Market Context

🏭 Apple/Foxconn AI Factory BULLISH

⚽ FIFA World Cup 2026 BULLISH

🛗 Elevator Issue HEADWIND

✅ 2026 Approved Budget

📈 2025 Actual Metrics (TTM)

📊 2026 GM Property Budget

💜 2026 Marriott SMART Forecast

🎯 2026 Recommended Budget (Dash)

📊 STR Performance History

📅 Event Analysis & Demand Calendar

🏭 Apple/Foxconn AI Factory MAJOR

⚽ FIFA World Cup 2026 MAJOR

🛗 Elevator Resolution HEADWIND

🎭 Houston Livestock & Rodeo SEASONAL

📆 2026 Monthly Demand Outlook

🎯 Growth Strategy & Action Items

🥇 Priority 1: FIFA Preparation

🥈 Priority 2: Apple/Foxconn Capture

🥉 Priority 3: August Recovery Plan

📈 Key Performance Targets